It was notably thanks to Francesco's son, Massimo, that the LAVERDA Company was able to meet these new circumstances and to renew its success, proposing a big-engined motorbike (650cc) in 1968. (A prototype had been displayed at the London Show in 1966.) The revolution that this bike brought to the motorcycle world has never been sufficiently emphasized. Breaking radically with the transalpine methods of the time, its conception was inspired by well-tested foreign productions, in particular the Honda CB 77s. Moreover, the factory didn't hesitate to use quality foreign equipment (Bosch electrical fittings, Smiths speedos and rev counters, then Nippon-Denso, etc.) when the usual items supplied by some Italian accessory providers, were not to the same level of quality. Finally, the factory was endowed with a string of highly qualified craftsmen and a top quality casting which led to superior quality frames and engines.
The result was not only an immediately reliable and competitive bike which won the Italian Moto Giro in its category just before it had rolled off the production line, but a bike which also had potential to evolve as its great sturdiness allowed the rapid upgrading of its capacity to 750ccs. The excellent endurance race results of these 750 S, SF then the fabulous SFC were also duly accompanied by a large sales increase and the 750 LAVERDA became highly revered, particularly in Europe and the U.S.A.
The LAVERDA Company wished, however, to further impress their mark and to offer an even more high-performance motorbike even though the Honda 750 Four had just been marketed.
LAVERDA's aim was therefore quite clear - to offer the biggest-engined motorbike
in the world, without exceeding the weight or the dimensions of the motorbike
of reference at the time: the 750 Honda Four.
photo had been taken in 1952: One can already see whose who built, 16 years later,
the 750 and 1000 projects: Francesco Laverda (at right), his son Massimo (squatting
) and the ingeneer Luciano Zen (with cigarette at left). Photo Piero Laverda.